Assurant Health offered health plans on 16 exchanges this year, the first and only ACA enrollment for the insurer. Similar to other insurers, Assurant Health looked to capitalize on the new, evolving individual marketplaces in which consumers are encouraged to shop for health plans as they would for other commodities.
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The demise of Assurant Health signals hurdles for new entrants in the individual market, particularly when an insurer doesn’t have the same size or provider negotiation leverage as a larger carrier. “This is becoming more and more of a scale game,” Gunn said. “If you’re an undersized player like an Assurant, it’s going to be very difficult to make the math work.
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